About ideas worth to devote for.

She recalls the many-times-retold tale of 3 stonecutters working on a cathedral in the 14th century, which we first heard from Colin Forbes, now retired, who led the international graphic design firm Pentagram into such prominence. When queried as to what they were doing, the first said, “I’m cutting stones, which I will do til my death day. The second said he was providing a living for his family. But the third said he was building a great cathedral, a beacon of hope for all his countrymen, a sacred creation to last a 1,000 years or more. The third stonecutter, investing his work with meaning and quality, had the right idea, of course. It’s the only way to deal with a 1,000 or 100,000 stones.